Mayara Rovery talks about inspiration for her startup and talks about a master class given in France.

Mayara Rovery is, in addition to Sustainability Coordinator at ABEST, founder of Yby Bank, a startup for the purchase and sale of second-hand gold and the first reuse metal bank in Brazil. The idea came when she was working with her sister on product development at Mariah Rovery jewelry brand. Within the brand, she began to worry about where the metals used in the confection would come from, studied where she would have gold with a certificate of origin and looked for other ways to capture the raw material, such as jewelry auctions and trunk shows.

Founded 1 year ago, the purpose of YbY Bank is to raise awareness about illegal mining, one of the subjects currently in great focus in Brazil due to the case of the Yanomami indigenous people in the Amazon rainforest. And the YBY Bank process works like this: the already industrialized gold pieces are purchased from a company or individual, purified and returned to the market, each piece with its QR Code telling about the origin of the raw material.

In order to present her solutions and raise awareness among new luxury fashion designers and entrepreneurs, Mayara was invited by the Sorbonne University of France to give a Master Class. In the class, she contextualized the Yanomami crisis to bring the concern to the students about why reuse gold and the importance of knowing the origin of the product to avoid new extractions.

The project has interaction with consumers and is called Corrente do Bem. If you liked the project and have gold or silver pieces for sale, send a message to Yby Bank: https://www.ybybank.com.br/como-vender.

After the evaluation, they make the withdrawal for those who are from São Paulo and for other cities, they generate a postage code.

Mayara Rovery also gave an interview on Reset Podcast: “Is conscious mining possible?” which you can check here.