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Brazilian fashion appears at Première Classe Paris

Biennial fashion fair promotes brazilian brands in Paris

Organized by Who’s Next and especially dedicated to fashion accessories, the European event Première Classe Paris takes place from September 30th to October 2nd during Paris Fashion Week (September 26th to October 4th) at Jardin des Tuileries, France. Exposing models of all kinds of accessories, it gathers and attracts the attention of journalists, stylists and offices in the fashion world.

For 30 years, the biennial fair has selected selected brands from around the world, relying more on creative, authentic and high-quality designs for exposure to fashion professionals and buyers. Therefore, it has the presence of the brands Dotz, Sy&Vie, Serpui and La Sirène representing the Fashion Label Brasil program of Abest and ApexBrasil. As for Sophia Hegg and Serpentina, brands also include TexBrasil (Abit). By Abicalçados, it will be the Melissa brand.

About APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (APEXBRASIL) works to promote foreign products and services abroad and investments for strategic sectors of the Brazilian economy. The Brazilian Services Agency carries out international trade promotion actions, aimed at promoting exports and valuing international products and services abroad, such as prospecting and national business organizations, organizations supporting large fairs, visits by foreign buyers and opinion makers. to learn about the Brazilian production structure, among other business companies that also aim to strengthen the Brazil brand. APEXBRASIL coordinates foreign direct investment (FDI) researchers for Brazil with a focus on strategic sectors for the development of competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to promote Brazilian design and fashion. Its main development aid is within the reach of each and guaranteed the creativity of growth and creativity of each one of them, publicized the development and Brazilian lifestyle brands in Brazil, promoted internationally thus for the one of all linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly executes strategic actions to expand its penetration into new markets around the world and strengthen relationships with those it has conquered.

About FASHION LABEL BRAZIL

FASHION LABEL BRASIL, Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Parades, Showroom Project, in addition to special ones — to expand penetration in new markets around the globe and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, already helping around 1600 brands get on the agriculture trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Agency for the Promotion of Exports and Investments (APEXBRASIL).

About ABIT

The Brazilian Textile and Apparel Industry Association (ABIT), founded in 1957, is one of the most important entities among the country’s economic sectors. It represents the workforce of 25.2 million companies installed throughout the territory, companies of all workers that together employ more than 1.5 million national and productive workers, size, an annual turnover of US$ 48.3 billion.

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is an entity that represents a national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, ABICALDOS, headquartered in Novo Hamburgo/RS, has a membership of all sizes and accounts for more than 65% of all peers in the country. An entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian industry with respect, excellence and results.

NEW DOTZ COLLECTION IN PARTNERSHIP WITH MARCELLA CLUB BY GIANNI CHIARINI

Collection of Dotz and Marcella Club by Gianni Chiarini released in Italy

The design collaboration between the Brazilian brand DOTZ and Marcella Club, a line from the Italian brand Gianni Chiarini, was announced on September 6 through the brands’ Instagram.

The limited edition is made with sustainable materials and has 8 exclusive items, 4 models of bags and 4 models of shoes. With vivid designs, Dotz loafers are made from jacquard fabric made from cotton and recycled PET. See the full collection here!

NANNACAY BY HARPER’S BAZAAR ARABIA

The freshness of Brazilian fashion draws attention abroad

Taking into account the numerous types of raw materials, layouts and finishes, the design of Brazil is more explored and recognized outside the country than inside.

One of the brands that reverberates more and more internationally is Nannacay, founded by creative director Marcia Kemp. Linked to the Child Statute as a volunteer for more than 10 years, something echoed inside her saying that she would leave her legacy in the world.

Always captivated by culture and diversity, it was on a trip to Africa that she had the insight that she would work with crafts. Her main mission is to transform people’s lives with creativity. More than just fashion, it’s a new social fashion project: Creative Hands Transforming Lives.

Bringing job opportunities to dozens of women, the brand name is of Quechua Aimara origin, which means sisterhood of women.

With only 8 years on the market, Nannacay’s pioneering spirit was evident when it was one of the first brands to diversify materials, launching pieces in crochet and straw. Sustainability and empowerment are the main pillars of the brand.

And despite the short time of existence, Nannacay already shares selections of pieces with great and consecrated brands; this is the case in the article from Harper’s Bazaar by Laura Jane Brown about handmade bags that bring the freshness of summer and the desire to travel. Names such as Prada, Valentino and Saint Laurent are present on the list. Organically, the only Brazilian piece is the Felipa bag by Nannacay.

Nannacay was also the focus of London’s Good Newsletter, in the article “Good Qs with Marcia Kemp, Nannacay”, which brings together 10 questions about Marcia’s life and brand.

Nannacay is also present on the world’s leading platform in the online luxury fashion market, FARFETCH, with 98 handbag models. Among them, 2 exclusive models launched by Nannacay + FARFETCH, from the We Galactics collection.

Check out the collection, click here.

LAPIMA TRUNK SHOW

Since 2016, @Lapimaofficial combines luxury and attitude with hand-carved Italian acetate glasses. The result is refined shapes that play with texture, volume, light and shadow.

Present in more than 10 countries, one of the stores that have the gorgeous eyewear from Lapima is @Bergdorfs, a stylish store in NY that has 8 floors and has been the setting for several movies and TV series.

The launch of the new Lapima collection will take place this weekend, September 10th and 11th, at Bergdorf Goodman 📍 754 5TH AVENUE – NEW YORK

#Lapima #TrunkShow #5thAvenue #ApexBrasil @ApexBrasil

ABEST, ABIT, ABICALÇADOS and associated brands at WHO’S NEXT PARIS

Brazilian fashion groups participate in fair in Paris in September.

The highly prestigious fashion and design event, WHO’S NEXT, which takes place in Paris from the 2nd to the 5th of September, features 6 brands from the projects FASHION LABEL BRASIL (ABEST- Brazilian Association of Fashion Designers), TEXBRASIL (ABIT- of Textile and Apparel Industry) and BRAZILIAN FOOTWEAR (ABICALÇADOS- Brazilian Association of Footwear Industries), internationalization programs carried out through partnerships between APEXBRASIL (Brazilian Agency for the Promotion of Exports and Investments).

The FASHION LABEL BRASIL group is composed of the brands Lenny Niemeyer and Cecilia Prado, while the TEXBRASIL program group is composed of the companies Marie Mercié, Paola Bernardi and Rio de Sol. BRAZILIAN FOOTWEAR is made up of the Melissa brand.

For more information, read the full article here.

WhosNextParis #Evento #Paris

Silvia Furmanovich by Boston

“Silvia Furmanovich 18-karat-yellow-and-white-gold earrings with topaz and diamonds.”

“This New Chestnut Hill Jewelry Boutique Is the Opposite of Traditional. A Nantucket-born jewelry boutique brings its gemstone expertise to Chestnut Hill”, Makena Gera.

The Boston platform featured an associated Silvia Furmanovich in the April 2022 issue.

“For those unsure of what they want until they see it, the boutique also stocks jewelry from 17 designers, each handpicked by Jetter. From quirky earrings by London’s Robinson Pelham to unisex rings in 18-karat gold from California-based Hoorsenbuhs to Brazilian maker Silvia Furmanovich’s marquetry-enhanced pendants, the owner makes sure the Vault has a little something for everyone”, Makena Gera.

#SilviaFurmanovich #Boston #BostonMagazine #VaultNantucket #MakenaGera

Lapima by TZR

“2022’s Sunglasses Trends Are All About Nostalgia”, Laura Lajiness Kaupke.

The TZR platform presented the Lapima association’s Mafalda sunglasses in the March issue, “2022’s five biggest sunglasses trends”.

“A return to creative self-expression and dressing up is another reason for 2022’s bold and vibrant sunglasses trends”;“Stand-out sunglasses in statement silhouettes that will get you noticed are important this year”; “From futuristic to retro [silhouettes], or bright and bold color, it is all about sunglasses in striking shapes”, Beth Kanfer, Nordstrom’s fashion director for accessories and footwear.

#Lapima #TZR #Nordstrom #Sunglasses #Óculos

Haight by Glamour UK

“23 swimwear brands to have on your radar”, Sophie Cockett.

Glamour UK featured associate Haight in the April 2022 issue, “23 swimwear brands to have on your radar ahead of summer”.

“With styles versatile enough to double up as daywear layering pieces, Rio-based Haight is a swimwear brand that’s all about clean lines, unexpected shapes and block colours. If you’re after a minimalist approach to your holiday dressing, this is the swimwear brand for you”, Sophie Cockett.

#Haight #GlamourUK #swimwear #resortwear #beachwear

Nannacay by Shopbop

“Nannacay bags are handmade by a collective of craftsmen and women in Brazil, Perú and Ecuador, resulting in vibrant, one-of-a-kind designs.”

“I believe that sustainability is important in order to have a better future for next generations.”

The Shopbop platform featured member Nannacay in the issue “the Change Makers; in honor of Earth Month, we’re spotlighting the labels making a difference for our planet”, and promoted a donation to One Tree Planted, a nonprofit organization focused on global reforestation.

“We believe that sustainability is important in order to have a better future for next generations and that the fashion industry must implement more ecological production as well as promoting social justice. Many lives have been positively impacted with our efforts, and together we can build a better planet and preserve cultures”, Márcia Kemp, Nannacay.

#Nannacay #MárciaKemp #Shopbop #OneTreePlanted #Sustentabilidade

Silvia Furmanovich by Editorialist

“Silvia Furmanovich Small Marquetry Wood Jewelry Box”, Marisa Petrarca, Editorialist.

The Editorialist platform presented the associate Silvia Furmanovich in the March 2022 issue, “Your Precious Baubles Deserve One of These Luxe Jewelry Boxes.”

“This splurge-worthy piece makes the perfect gift for a loved one. Many of Brazilian designer Silvia Furmanovich’s designs are brought to life using a centuries-old art technique called marquetry—and this jewelry box is no exception. The artist utilized salvaged wood in creating this heart-shaped design, giving it a two-tray velvet interior and an elegant gold-tone frame”, Marisa Petrarca, Editorialist.

#SilviaFurmanovich #Editorialist #marchetaria #joia #jewelry

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CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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