Tag Archive for: Moda Brasileira

White Milano “Sign of the Times” promoted Fashion Label Brasil: Thais Bernardes and Dotz.

“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”

From February 24th to 27th, White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District, Fashion Label Brasil, by ABEST and ApexBrasil: Thais Bernardes and Dotz.

“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.

Fashion, Network, Trends, Business

The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.

​​All at the same time

According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.

The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.

What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.

With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.

“Sign of the Times”

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano  #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

Who’s Next promoveu a marca brasileira Rio de Sol pela parceria Abest e Abit

“New collections from Ready-to-wear, Accessories, Beauty, and Lifestyle brands for professionals in the fashion industry.”

From January 21 to 24, 2022, Who’s Next presented at the Porte de Versailles in Paris, the new collections of fashion, accessories, beauty, and lifestyle brands for buyers and media, both national and international.

Fashion, Beauty, Lifestyle, Business, Network, Trends

The edition promoted Texbrasil’s brand Rio de Sol, through the support of the Abest and Abit partnership.

The show’s results add up to USD 10,000.00 in immediate trades and USD 100,000.00 of business expectations for the next six months.

“The fair was great. Results were similar to those achieved in pre-pandemic times. It was better than the September 2021 edition,” Gian Gatteri, Rio de Sol.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#who’snext #feirawho’snext #feirademoda #feirainternacional #moda #fashion #riodesol

Vix by ET Style

“The Best Swimsuits for Spring 2022”

The ET Style platform featured associate Vix, “Best Swimsuits for Spring 2022”.

“Get ready for people to stop and stare when you step out in this strappy Firenze Lila One Piece Bikini”.

#vix #et #etonline #swimsuit #swimwear #verão #moda #fashion

Catarina Mina by Ardina

“Concepts focused on collective consciousness and the environment”

The Ardina platform presented the associate Catarina Mina, “Circular, wireless and very Very Peri: 8 news we saw and liked”.

“A transparent fashion built by many hands, to understand who designed it, who made it, who took care of your bag until it reached your hands. The logic of the Catarina Mina brand, founded by Celina Hissa, asserts itself from Ceará to the world, with a scale now also at Be We Concept”.

#moda #fashion #catarinamina #ardina #sustentabilidade

Instituto Escolhas and the carbon market

Instituto Escolhas and the carbon market

“Instituto Escolhas identifies the economic, social and environmental costs of public and private projects by through research, studies and analyses on topics such as energy, oceans, forests and urbanization.”

The Instituto Escolhas is a nonprofit civil organization and presents the economic, social, and environmental impacts of public and private decisions on the concept of sustainability.

The association produces studies, analyses, and reports to support new approaches and arguments, enabling solutions to make sustainable development feasible.

“Only qualified arguments can overcome controversial ‘trade-offs’ in the economy and consolidate decisions regarding difficult choices, thus enabling the building of effective solutions for sustainable development.”

Values of Instituto Escolhas

The Institute’s values include boldness, consistency, and independence.

“Boldness. Usage of mathematical language to measure and compare the degree of sustainability of public and private policies, creating innovative scenarios integrated by information cross-checking. Consistency. Developing the capacity to process multiple data with methodological rigor, producing solid arguments, systematic statistics, and comparative charts to help in analyses and conscious choices. Independence. Working through networks with autonomous research, open to diverse perspectives and plural viewpoints, overcoming prejudices and explaining facts and numbers with independence from any ideology.”

The carbon market

The retention and capture by forests of carbon dioxide (CO2) from the atmosphere contribute to climate regulation and climate change mitigation – these are the only services with economic valuation mechanisms in consolidated markets.

Discussions about the regulation of carbon markets are part of the Conferences of the Parties of the United Nations Framework Convention on Climate Change since 1997.

Since then, certification methodologies and carbon credit transaction mechanisms have evolved, but the political consensus necessary to create a global market has not yet been reached.

While a regulated market is not established as a global mechanism, linked to the Nationally Determined Contributions, for mitigating and reducing greenhouse gas (GHG) emissions, carbon markets regulated at the regional (such as the European Union), national (such as China), or subnational levels (like that of California) are being consolidated. In addition, a voluntary market has also emerged, in which companies, individuals, social organizations, and governments can voluntarily generate or buy carbon credits through projects that remove, prevent, or reduce GHG emissions into the atmosphere.

The Forest is ours. Carbon credits and forest concessions

Instituto Escolhas calculated the potential for generating and trading carbon credits produced by REDD+ (Reducing Emissions from Deforestation and forest Degradation) and reforestation projects in Brazilian forest concessions.

“Although Brazil has the largest tropical forest in the world, the country is still lagging behind others like Colombia and Peru in terms of voluntary generation of credits based on forest carbon offsets, with 20 certified REDD+ projects underway and only two of them in public forests (Verra, 2021). The generation of carbon credits in forest concessions can be a pathway to change this scenario.”

The association supported the elaboration of Bill No. 5.518/2020 to foster concessions and diversify sustainable activities. The innovation enables the generation of credits resulting from avoided carbon emissions due to the conservation of natural forests, the so-called REDD+ credits.

Trading carbon credits

The Verified Carbon Standard (VCS) is the main certification standard for the voluntary carbon credit market, which registers and monitors projects that reduce or remove GHG emissions across different sectors. The purpose of certification is to trace credits from their origin to their expiration, guaranteeing the credit’s environmental integrity by ensuring that it is linked to a project that effectively reduced emissions.

“When a registered project proves that it has been able to reduce or remove an amount equivalent to a metric ton of CO2 from the atmosphere, it attains the right to issue a carbon credit.

These credits are purchased by institutions that wish to mitigate their GHG emissions, a practice that is becoming increasingly widespread. A growing number of companies are making commitments to achieve carbon neutrality – the so-called Net Zero – by buying credits to compensate the emissions generated by their operations (Viri, 2021).”

Fashion Label Brasil

The associate Andrea Bogosian created the initiative to balance out the impact of carbon emissions from the brand’s processes and activities through carbon credits of the Moss digital platform.

“In 2020, we committed to becoming a Carbon Friendly company, and by the end of the year, we will have a CO2 offset equivalent to a preserved forest area.”

“Compensation comes from projects that share our values. In partnership with Moss, the company has favored the conservation of the Amazon Forest with the creation of the Fortaleza Ituxi Project, located in one of the most threatened areas of the forest – in the municipality of Lábrea”. “We believe in uniting fashion with awareness and purpose.” Learn more …

RPM CONNECT 2022

“More than 15 years of experience in a single event”

RPM Brand Consultancy, an international company specialized in connecting national brands with the international market, organizes its first events in Brazil, London, Paris, Dubai, Los Angeles, and Lisbon.

Strategy and Transformation 

RPM Brand Consultancy advises many companies and entrepreneurs in data analysis, business intelligence, digital strategy, restructuring and development.

Actions: fairs, established brands and start-ups, business transformation, connecting brands and influencers.

Interaction, Sharing, and Experiences

The event scheduled for June 23, 2022, in São Paulo/Brazil, promotes personal and business networking for national and international players in the high-end and luxury brands market.

“Consulting that generates impact.”

All the information can be found on the event’s website: www.rpmconnect-saopaulo.com

#RPMCONNECT2022 #RPMCONNECT #RPM #RPMBrandConsultancy #BrandConsultancy #Consultoria #Estratégia #Transformação

Ostra Brasil by Elle UK

“Unleash your imagination and enter the energizing tune of Deep Collection”

“Ostra launches Deep Collection, appearing to the sound of house music, in its most elegant subgenre, Deep House. Refined in its essence, its beats bring intriguing sonorities and melodies connect us deeply to the multisensory and imaginary state.”

Elle UK presented the concept of the new collection, Deep Collection, by associate Ostra Brasil in the Fashion Edit article of the December/January edition.

“Curvy shapes, modern and soft textures, psychedelic prints in acidic colors combined with nostalgic tones, minimalist and comfy productions form a counterpoint of illusory influence and retro-futuristic air.”

Watch the Fashion Film of the collection: https://www.instagram.com/p/CVbJPb4DVCz/

#moda #fashion #ostra #ostrabrasil #elle #elleuk #deepcollection #fashionedit

Première Classe Paris presents Brazilian brands from March 4th to 7th, 2022

The fashion fair promotes nine brands supported by Fashion Label Brasil

“Première Classe is a source for creativity that urges for new designs and creative collaborations.”

The fashion fair at the heart of the Paris Fashion Week, Première Classe, recognized for its creativity and originality, features the trends of the upcoming season and the young fashion creators of the future.

Fashion Week, Networking, Know-How, Trends

The next edition that will be from March 4th to 7th, 2022, at the Jardin des Tuileries, promotes the brands from the Brazilian Fashion Internationalization Program of Abest and ApexBrasil, Fashion Label Brasil: Dotz, Gissa Bicalho, Thais Bernardes, Sy&Vie and Kika Simonsen; and the Texbrasil brands: Vitor Zerbinato, Sophia Hegg, Lolitta and Matilda.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirapremiereclasse #fashionweek #parisfashionweek #premiereclasse #moda #fashion #dotz #gissabicalho #kikasimonsen #thaisbernardes #sy&vie

White Milano “Sign of the Times”

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

White Milano, the main Trade Show at Milan Fashion week, presents the brands Fashion Label Brasil, Thais Bernardes and Dotz from February 24th to February 27th, 2022.

The international fashion fair fosters the connection between companies, buyers, and showrooms in the Tortana Fashion District.

“Sign of the Times” Concept

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano  #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

Vert by The Us Express News

“The best brands of sustainable children’s shoes”, The Us Express News.

The Us Express News platform featured associate Vert, “The best brands of sustainable children’s shoes”.

“VEJA approaches sustainability and ethics from start to finish in the production of its high-quality shoes. The company uses recycled and organic materials and produces the shoes ethically in Brazil, including an emphasis on hiring socially vulnerable members of society to work in its factories for fair wages.”

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CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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