ABEST supports the 4th edition of the Brasil Criativo Award

On the eve of São Paulo’s birthday (January 24), the 4th edition of the Brasil Criativo Prize took place at the Centro Cultural de São Paulo, an official award for the Brazilian Creative Economy, presented by 3M and supported by the Ministry of Culture and Abest.

The event idealized by Lucas Foster was attended by the finalists and professionals from each area, concerts by the Bloco Afro IIu Oba de Min and by the singer, actress and indigenous activist Kaê Guajarara, in addition to the exhibition of the Fashion Sampa Program (partnership with SPFW and Casa de Criadores).

The pieces exhibited by Fashion Sampa were made by women from Cidade Tiradentes (existing wave or the largest residential complex in Latin America) and Brasilândia, due to neighborhoods related to a high rate of femicide in São Paulo. In pursuit of productivity in the labor market and income generation, 32 pieces were produced that resonated around the world due to their visibility in the closing parades of the last SPFW in November, highlighting the great professionals and creators in the communities.

Among the pieces, a versatile cover that can be transformed and several other pieces, has origins such as pillows, customized blouses and revisited personal pieces, reusing textile waste. The print on this work expresses regionality, diversity, gender relations and life, made together by several different creative hands.

Who took the prize of the night in the Fashion category was Marca Foz (São Paulo, SP), which was a finalist alongside Estamparia Artesanal (Barra Mansa, RJ) and Oyá Criativa (Salvador, BA).

To check out the winners in all categories, visit https://www.premiobrasilcriativo.com.br/blog/premio-brasil-criativo-apresenta-vencedores-da-sua-edicao-2023

ApexBrasil announces new management and focuses on sustainability as a priority

The President of ApexBrasil swore in the new Business and Corporate Management directors, respectively, Ana Paula Repezza and Floriano Pesaro.

Around 9:30 am on January 10th, the Vice President of the Republic Geraldo Alckmin, Minister Mauro Vieira, the President of ApexBrasil, Jorge Viana, and the new Directors Ana Paula Repezza and Floriano Pesaro, greeted the Agency’s employees in the basement of the entity’s headquarters building.

One of the objectives of the President of ApexBrasil, Jorge Viana, for this year is to work on the geography of Brazilian exports.

The action plan is to discuss with the governors of the 27 units of the Federation about the main sectors and products with greater possibilities for foreign trade and, thus, intensify the work on the product, focusing on the sustainability of what is being promoted. One of the examples is to attract investments aimed at the renewable energy sector.

For more details, visit https://apexbrasil.com.br/br/pt/conteudo/noticias/nova-gestao-da-apexbrasil-inclui-sustentabilidade-e-energia-renovavel-entre-prioridades.html#msdynttrid=eqxr6jdMshT5yfs_55HuUx9SfuVHaNtcYPAYDV1KuaM

Webinar: Programa 3Cs – Setor de Moda no Reino Unido

Olá,
É a hora de conhecer, capacitar e se conectar.Inscreva-se no webinar e saiba como participar do Programa 3Cs do Setor de Moda no Reino Unido.
O Programa 3Cs – Conhecer, Capacitar e Conectar é uma oportunidade única e inovadora para que sua empresa possa expandir seus negócios para o exterior. É um programa customizado inteiramente on-line com ações voltadas para gerar conhecimento sobre o mercado de moda no Reino Unido, capacitação para atuar nesse mercado e conexão com potenciais parceiros comerciais, por meio de ações de inteligência de mercado, mentoria e rodadas de negócios.

O comércio entre Brasil e Reino Unido no setor de moda
► O Brasil exportou US$ 40,4 milhões em 2022 em produtos do setor de moda, um crescimento de 18,8% em relação a 2021;
► O Reino Unido é o 10° maior destino das exportações brasileiras de calçados, totalizando US$ 32,5 milhões em 2022, o equivalente a 1,2 milhões de pares.

Participe do webinar e saiba mais como será o programa.
Webinar: Programa 3Cs – Setor Moda no Reino Unido
Data: 31 de janeiro
Horário: 15h00 às 16h00
Idioma: português e inglês (não haverá tradução simultânea)
Local: Plataforma On-line

INSCREVA-SE ATÉ 31 DE JANEIRO, (CLIQUE AQUI).

CONFIRA A PROGRAMAÇÃO (CLIQUE AQUI).

APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.

Brazilian fashion at the Cabana Show

Four Brazilian brands will attend the fashion fair in Miami

One of the biggest fashion fairs in Miami, the Cabana Show, will take place on January 26th and 27th at the Miami Beach Convention Center, Miami (USA). The fair connects fashion industry brands, retailers and trendsetters and will receive 4 brands associated with ABEST (Brazilian Association of Fashion Designers) with the support of ApexBrasil (Brazilian Trade and Investment Promotion Agency): Catarina Mina, Gissa Bicalho, Lavish and La Sirene.

The fashion show’s categories span swimwear, accessories, jewelry, lingerie and sportswear. Catarina Mina and La Sirène are two beachwear brands that exude a Brazilian spirit in their pieces: vibrant colors and fresh models, always emphasizing the elegance that the tropical climate can offer. Gissa Bicalho and Lavish present unique jewelry, stripped and sophisticated in the same measure, always with warm and cheerful colors.

The fair will have some attractions such as Swoop rides (very used in Miami to walk near the beach), coconut water, vegan ice cream and other entertainment. For more information, visit https://www.cabanashow.com.

  About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

Who’s Next Paris: Brazilian brands will be present at the fair

Paris receives three Brazilian brands for fashion fair

One of the most traditional fashion fairs in Europe, Who’s Next Paris takes place from January 21st to 23rd at Porte de Versailles, Paris (France) and will feature exhibitions by Brazilian brands Cecilia Prado, Melissa and Rio de Sol, representing ABEST (Associação Brasileira de Estilistas), Abicalçados (Brazilian Association of Footwear Industries) and TexBrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) with the support of ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments).

The event focuses on hot topics in the fashion world: sustainability, lifestyle, trends, beauty and networking. Our brands promoted in this edition bring all this with a Brazilian touch. Cecilia Prado had its last socio-environmental impact project in 2021, when it launched a collection of shawls and ponchos reusing textile materials that would otherwise be discarded from the factory itself.

Melissa makes vegan and recyclable shoes, in addition to always being present in the biggest trends of recent years. Rio de Sol is also an eco-friendly and sustainable brand, making timeless and durable beachwear.

For more information, visit https://whosnext.com.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Trade and Investment Promotion Agency (APEXBRASIL).

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is the entity that represents the national industry, the fifth largest footwear producer in the world, the largest in the West. Founded in 1983, ABICALÇADOS, headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and which account for more than 65% of the total pairs produced in the country. The entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About BRAZILIAN FOOTWEAR

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market.

MOS by L’Officiel Brasil

Designer Milene Sirotsky’s brand is celebrating its 10th anniversary and is honored with a special column in the magazine

Stylist Milene Sirotsky celebrated 10 years of her brand, MOS, and has her story told on an exclusive page in the December edition of L’Officiel Brasil magazine.

Check it out in the next pictures!

BARBARA CASASOLA BY KINFOLK

MEDIEVAL MODERN:
A designer’s peaceful home in a Florentine palazzo.
Words by Laura Rysman. Photography by Cecilie Jegsen.

When I arrive at Palazzo Guicciardini in Florence, tourists are pressed against the iron gates, jostling for a view of this medieval marvel. They aim their phone cameras toward the palazzo’s serene garden, with its meticulous topiary and blooming rose bushes bordered by the Medici’s famous Vasari Corridor.

For Barbara Casasola, a fashion designer who has cultivated a passionate following for her essentialist clothing line, this is not a landmark—it’s home. I squeeze past the crowd of tourists and head upstairs, where she greets me at the door and leads me into her living room. It neighbors the apartment of the Guicciardini descendants; the family has owned this palazzo for hundreds of years.

In the 13th century, these quarters housed the famously humble and beatific St. Philip Benizi, who hid himself away rather than take on the role of pope. “I think you can feel that presence—there’s still a real sense of peace here,” says Casasola. Many of the apartment’s historical details have remained intact, with a trompe l’oeil mural of flowered coffers on the vaulted ceiling, as well as doors and shutters painted with florid heraldry.

Despite its medieval roots, the space feels airy and modern, with mid-century furniture and a pair of jungle-sized potted plants, plus several racks of Casasola’s designs; the palazzo doubles as her show- room.

In the foyer, amid framed shots by the 1990s-era Maison Margiela photographer Mark Borthwick, a good friend, Casasola shows me her new bucket bag design. It’s the brand’s first-ever purse, crafted at the same Tuscan workshop that Bottega Veneta employs. The bag is exacting and clean-lined, but free of rigidity—the essence of her simple style. She then pulls out a brown sweater- dress in silk cashmere that features a knit tunic tied at the waist. It’s a bit “Franciscan monk,” she jokes, but streamlined into func- tional, contemporary layers that eliminate the need for a coat. Rejecting the quick-change cycle of the fashion calendar, the collection is built of high-quality wardrobe heroes in natural tones, like the wheat-hued knit tank dress Casasola wears the day we meet.

“As a designer, you have a necessity to make stuff, but what you make has to mat- ter,” she says. Everything must be “more than utilitarian: It has to have soul.” Next to Marzio Cecchi’s 1970s curved Banana Leaf wicker chair, a honey-colored cotton macramé dress hangs in the window, the fruit of 40 hours of hand-knotting by a crafts- woman in Puglia.

Casasola wears no makeup or nail polish and looks elegant and arresting; a designer’s line drawing come to life. “The goal is to change the mentality. I want to be a solution for women,” she says, citing her many “converted” friends who have sim- plified their wardrobes, like the artist Lola Schnabel, whose artichoke ceramics rest on the table. The Casasola client rejects glitz and trends in favor of enduring style and low-impact consumption. “We are the Italian answer to this change. We’re small. We’re independent. But we have the best quality, the best supply chain and real values,” she explains.

In 2019, the Brazilian-born designer relocated from London to Florence, the city where she first began her career at RobertoCavalli in the late 2000s, a few years before founding her own brand in 2012. “We’re in the heart of craftsmanship here in Florence, so I can create more, and I can have a hu- mane, one-on-one relationship with the arti- sans, but I also wanted to reduce my carbon footprint and stop shipping samples back and forth,” she says.
“And here,” she confides, leaning back on a white linen couch she designed herself, “I have the most chill life.”

Conheça a dinâmica do mercado vestuários e moda praia na China. Faça já sua inscrição!

Se sua empresa ainda não exporta para a China ou deseja ampliar suas vendas para aquele país, essa é sua chance de conhecer melhor as peculiaridades do mercado de moda chinês para produtos brasileiros. Apresentaremos o estudo sobre o mercado de estilistas independentes da China, incluindo o segmento de vestuários masculino e feminino e de moda praia.


Neste webinar, também serão apresentados:
• características e tendências do mercado chinês;
• análises de consumidores e competidores;
• análise de canais de distribuição e precificação de produtos;
• aspectos legais e de regulamentação;
• oportunidades de negócios para estilistas brasileiros independentes;
• estratégias de acesso ao mercado chinês e sobre como promover seu produto; e
• identificação de potenciais parceiros de negócios na China e seus contatos.


Webinar sobre Oportunidades para Design e Moda Brasileiros na China – Vestuário e Moda Praia
Data: 1 de dezembro
Horário: das 10h às 11h30 da manhã (horário de Brasília)
Idioma: português e inglês (com tradução simultânea)
Plataforma: Zoom

INSCREVA-SE ATÉ 30 DE NOVEMBRO.
APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.

Misci in São Paulo Fashion Week

Misci parade, designer Airon Martins’ brand, is featured in SPFW edition 54

The “Jerimum” collection by Misci, brand by stylist Airon Martins, had Sala São Paulo at the Julio Prestes Cultural Center on the 17th of November as its catwalk. The use of Brazilian petroleum abroad is the concept and the idea is to rescue this material and the creative minds of our country. Emphasizing earthy and blue tones, pieces in leather, jeans and silk were presented. The brand’s models, such as Giovanna Ewbank and Enzo Celulari, walked the runway with a gas-gallon bag, transparency and prints.

Exhaling Brazilianness (not only in aesthetics), in the center of the room where the models paraded, there was a cellist accompanying the tecnobrega music that echoed from the speakers.

ABEST's partner for 19 years, ApexBrasil celebrates its 25 years as an Agency

On November 8th, the celebration dinner for the 25th anniversary of ApexBrasil, ABEST’s partner since 2004, took place.

In these 25 years at the Agency, ApexBrasil has been carrying out several actions to promote, enhance, develop and export services and products, as well as attracting foreign investment to our Brazilian companies.

This whole trajectory says a lot about the partnership between ApexBrasil and ABEST, which, believing in the same ideals, gave life to the Fashion Label Brasil project – Program for the Internationalization of Brazilian Added Value Fashion. Through this partnership, the visibility of Brazilian brands abroad boosted the appreciation of the design of products developed for export, expanding the reach of the Brazilian lifestyle around the world.

Tracing the same path in view of the same objectives, we celebrate and congratulate the 25 years of ApexBrasil.

PROMOTED BY

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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